Led by the new Apple iPad Air, AT&T activated 200% more iPads over this past launch weekend than it activated last year. Ralph de la Vega, president and CEO of AT&T Mobility, said that part of the reason for the surge in activations was the attractive pricing of the carrier's Mobile Share plan, which allows tablets to be added to an existing account for $10 per month.
The executive also pointed out that the operator was offering the new iPad for $0 down with its AT&T NEXT plan. With NEXT, customers pay for a device monthly, and after 12 months, you can trade it in for a new phone or tablet. Despite the increase in activations, there are probably still quite a few AT&T customers waiting for the Apple iPad mini with Retina display. Demand has been building for the sequel to the 7.9 inch iPad mini, but Apple has delayed the release of the tablet. The Cupertino based tech giant has had trouble obtaining enough Retina display panels as it attempts to build enough tablets to catch up with what almost certainly will be pent-up demand for the device.
"iPad activations on AT&T increased more than 200 percent over the past three days compared to last year's launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down."-Ralph de la Vega, president, CEO, AT&T Mobility